PlaySpan expands into thousands of retail locations in Turkey, Brazil, and other countries

Businesswire India
Posted: Monday, Jul 06, 2009 at 1046 hrs IST
Updated: Monday, Jul 06, 2009 at 1046 hrs IST

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Mumbai: PlaySpan, the leader in global monetization solutions for 1,000 online games, virtual worlds, and social networks, announced that its Ultimate Game Card has expanded into Brazil, Turkey, and several other countries.

In Turkey, Ultimate Game Card will be available in over 3,000 Internet gaming cafes, as well as multiple Turkish web sites and portals offering convenient local payment options. Turkey already has about 28 million Internet users, and a decisively young population who show a strong preference for multiplayer PC/online gaming. This, combined with the country’s Internet Café culture, creates a high demand for pre-paid retail game cards within this sector.

In Brazil, Ultimate Game Card will be distributed in more than 1,400 Internet Cafés, where a majority of online gaming takes place. It will also be available in over 4,000 retail locations, providing developers and game creators with an instant presence and an effective distribution channel into this market. Brazil is one of the fastest growing multiplayer game markets in the world with more than six million players actively playing via LAN houses and Cyber Cafés. Another 18 million Brazilians actively use the Internet from home via broadband connections.

“Ultimate Game Card provides a convenient new payment method to our customers and increases their access to premium services within online games and social networks,” said Andre Avelino, Marketing Manager for E-prepag, a Brazilian company specializing in e-billing for online game market needs. “We are very excited about the benefits it provides to us and our customers.”

“Our entrance into these new markets significantly expands our reach, and thus our customers’ reach, and further positions us as a global leader in enabling microtransactions and virtual goods commerce,” said Karl Mehta, CEO of PlaySpan.

“Monetizing the Brazil and Turkey Internet markets is very challenging for North American, European, and Asian merchants. Through PayByCash, which provides 85 payment methods in 180 countries, and Ultimate Game Card, PlaySpan delivers rapid worldwide distribution to merchants and developers. We are also aggressively seeking additional international resellers who have distribution networks that link them directly with retail stores and Internet Cafés throughout their countries.”

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