future here and do not want to miss out on the opportunity. Hence, the addition in stores despite the recurring losses.”
Of the 150 Pizza Huts planned, more than half would be dine-in restaurants and the rest Pizza Hut Delivery points. While the Pizza Hut Delivery require at least R1 crore of investment each, the investment into restaurants is double of that. However, despite the expansion, India contributes only a fraction to the global sales with less than 1% share in total sales.
The quick-service restaurant, which is famous for its pizzas and value-for-money meals, is planning to diversify its menu for the Indian consumer for all occasions. It recently launched its ‘So Cheezy’ pizza, which has 90% more cheese than its closest competitor, and is priced at just R149, which it calls its innovation. The launch was part of a strategy which Razdan called “gateway innovation at value prices.”
Before this, Pizza Hut came up with its Magic Pan pizza for R44 and three-course meal for R99.
Even though the food chain plans to come up with a new menu, Razdan assured that in line with the palate of the Indian
consumer, 60-70% of the menu will remain customised for the Indian market with a mix of flavours and formats.