Piaggio launches Vespa S at Rs 76,495

Mar 06 2014, 12:34 IST
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Piaggio has so far sold 70,000 Vespa scooters since its foray into the segment in the domestic market. Piaggio has so far sold 70,000 Vespa scooters since its foray into the segment in the domestic market.
SummaryPiaggio has so far sold 70,000 Vespa scooters since its foray into the segment in the domestic market.

Italian two-wheeler maker Piaggio today rolled out its third Vespa brand premium segment scooter Vespa S priced at Rs 76,495 (ex-showroom, Mumbai).

As part of its India-business strategy, the company now plans to bring most luxurious offering from Vespa stable, Vespa 946 with a Rs 8-9 lakh price tag, Piaggio Vehicles chairman and managing director Ravi Chopra told reporters after the rollout.

The company, which is present in the local market through a wholly-owned subsidiary, Piaggio Vehicles, had launched the first Vespa model in mid-2012.

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"Vespa 946 scooter, which will be priced at Rs 8-9 lakh, is aimed at the collectors and the people who are passionate about such offerings. It is the essence of style and design. It is hand-crafted with the latest technology. We hope to introduce the scooter as completely built unit in the next two-three months," Chopra said.

The Piaggio Vehicle is studying the viability of bigger scooters in the domestic market, he said, adding "in the next three-to six months we will get to know the outcome."

Piaggio has so far sold 70,000 Vespa scooters since its foray into the segment in the domestic market.

The 125 cc Vespa S is also loaded with features like disc brakes, tubeless tyres, single piece steel monocoque chassis and is available in four colours.

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