Philips India launches PerfectCare Iron, prices it at Rs 23,495

Aug 27 2014, 18:14 IST
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Philips PerfectCare Iron also attempted to enter the Limca Book of Records today. Philips PerfectCare Iron also attempted to enter the Limca Book of Records today.
SummaryPerfectCare Aqua boasts India’s first Pressurised Steam Generator with OptimalTemp technology - one temperature setting for all fabrics

Health and well-being company, Philips India, today announced the launch of Philips PerfectCare Iron.

As the world’s number one ironing brand with over fifty years expertise in ironing, Philips has invested heavily in research and development with the world's leading fabric specialists to change ironing for good. The result is Philips’ innovation – OptimalTemp – the only technology which maintains the perfect combination of temperature and steam so one no longer needs to change a temperature dial to iron different fabrics - it allows one to go from linen to cotton to cashmere to silk, all on one perfect setting.

“Philips strives to deliver innovative products and solutions that can improve the lives of the modern consumers who are more informed, aware and look for solutions that add to their lifestyle. PerfectCare is designed for the modern home that demands efficiency, state-of-the-art technology as well as aesthetics,” said ADA Ratnam, President, Consumer Lifestyle, Philips India.

Philips PerfectCare Aqua is safe and effective on both delicate and tough fabrics.

This wonder iron also attempted to enter the Limca Book of Records today by ironing a 100 meter gown trail made of 37 different fabrics in less than 2 hours. 2 units of the PerfectCare Aqua were deployed for the record. The Philips PerfectCare Aqua proved to be efficient, safe and hassle free during the entire record attempt.

The iron is priced at Rs 23,495.

“Consumers are willing to invest in more advanced technology for their modern lifestyles and we at Philips are happy to bring them the best of our technology,” said Gulbahar Taurani, Director Marketing and Business Head, Domestic Appliances .

About the product:

§

One perfect setting for all your clothes

o OptimalTemp: The perfect combination of steam & temperature

o 100% easy to use, no adjustment required

o 100% safe on all ironable garments, even the most delicate like silk, cashmere, wool, polyester

o 100% fast on all fabrics, no other iron is faster

o Tested and approved by independent textile experts

§ Fast and powerful ironing

o Up to 5 bars of steam pressure for fast ironing

o Continuous steam up to 120 g/min & Steam boost 220 g

§ Comfortable ironing

o Large 2.2L fully visible water tank ensuring long hours ironing without refill of water tank

o Light 1 kg iron always safe on all fabrics

o

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