PepsiCo to double potato procurement in India in 5 yrs
year and help 7,500 people. The beverages plant here is the company's biggest unit in India.
"We have improved the water efficiency at our Sangareddy plant from 2.65 litres of water per litre of finished beverage in 2007 to 1.88 litres in 2011, thereby saving 564 million litres of water," he said, adding the company has invested Rs 500 crore on this plant since 2006.
Under the project, the company encourages people in rain water harvesting and to form self-help groups.
Talking about the Indian market, Anand said: "In the last four years, we have invested about a billion dollars and will continue to enhance that investment appropriately as the situation demands. It's a priority market for PepsiCo."
Without sharing details, he said India is among the top five markets for the company globally.
"Important to notice today is that we have eight brands with sales over Rs 1,000 crore each and that continues to increase and go up every year," Anand said.
The eight brands are Pepsi, 7UP, Mirinda, Slice, Mountain Dew, Lays, Kurkure and Aquafina.
Expressing optimism on continuing good growth, Anand said the per capita consumption of both carbonated drinks and snacks is low in India compared to other emerging markets.
"In India, the per capita carbonated drinks consumption is even half than Pakistan. So these categories continue to grow in double digit on sustained quarter-on-quarter basis and we are really thrilled to participate in this growth," he said, adding the company will continue to add new products and has already introduced about 25 products
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