Pepsi’s Big Splash
Farooq Abdullah, chairman of the marketing committee of BCCI, said that the body is pleased to welcome PepsiCo as a central partner. “The value of the winning bid reflects the growth and success of the IPL,” he said. IPL governing chairman Rajeev Shukla added that PepsiCo is one of the largest sponsors in world sport. “We look forward to working with them over the next seasons. I would also like to take this opportunity to thank DLF for its confidence in the IPL to become the league’s first title sponsor in 2008.”
DLF, which had paid R200 crore for the deal in 2008, had decided not to renew their contract in July this year. A sports specialist who declined to be identified said that it was commendable that BCCI had managed to not just get another sponsor but also double the rates. “Most of the teams (franchises) want to exit the IPL. The property has declined greatly both in brand valuations and television ratings. And yet, Pepsi has
Be the first to comment.