Pepsi bags IPL title sponsorship rights
Agencies: Mumbai, Nov 21 2012, 16:20 IST
at every IPL match during the season as specifically outlined in the Invitation to Tender.
The BCCI had made it clear in its tender notice that the companies which intend to sell off the rights after winning the bid are ineligible to apply in the first place.
Only corporate entities, whether in India or abroad, which are interested in placing a bid for themselves and/or their holding or subsidiary company(ies), for the purpose of the advertisement and promotion of their own brands within their primary product or services categories were eligible to participate in this tender process and to submit bids.
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