various use cases, such as equipping their mobile sales force, retail employees, field operations staff and basic productivity purposes for employees to stay connected and augment their productivity. Educational institutions, such as the University of Sydney in Australia, have also introduced tablet devices like the Lenovo ThinkPad Tablet 2 for academic staff and college students to use on campus.
In the second half of 2014, the overall tablet market is expected to grow as hybrid, detachable tablets like the ThinkPad Helix and the next wave of tablet innovations fuel a new wave of growth for the category.
In line with businesses’ growing adoption of Bring Your Own Device (BYOD), there is also an opportunity for consumer-oriented tablets like the Yoga Tablet to be used in the commercial space, as long as they meet the requirements of the business. For businesses with an existing cloud service, IT managers can ensure the tablets are secured via cloud-based software for these products.
CYOD as the new business mobility trend
As the adoption of BYOD continues in Asia Pacific, we expect a new trend to emerge in line with IDC’s predictions, whereby eligible employees are provided a choice of devices they can use for work. Termed “Choose Your Own Device” (CYOD), this model offers the benefits of management and security which can be standardized and guaranteed, and business processes can be mobilized.
This trend will dovetail with Lenovo’s PC Plus product strategy, as manufacturers that can offer a portfolio of computing tools ranging from PCs, tablets and even smartphones, will become more attractive options during the procurement process. Having a strong portfolio of products that meet different end-user requirements, while making it easier for IT administrators to manage the fleet of mobile computing devices, will result in a win-win situation for both businesses and employees.
While there will be obstacles to overcome in 2014, as with every year, Lenovo expects to tap on market opportunities for profitable growth as we continue to innovate in every product category in the PC Plus space, and maintain our strong execution of our successful “Protect and Attack” strategy in the new year.