PBS KIDS PLAY! gift cards hit Toys“R”Us stores this summer

Businesswire India
Posted: Thursday, Jul 09, 2009 at 1053 hrs IST
Updated: Thursday, Jul 09, 2009 at 1053 hrs IST

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Mumbai: PlaySpan, the leader in monetization solutions for online games, virtual worlds, and social networks, and PBS KIDS PLAY! SM announced the availability of "PBS KIDS PLAY! co- branded Ultimate Game Card" (UGC), which is now available in more than 800 Toys“R”Us stores in the United States.

The PBS KIDS PLAY!-branded gift card, or stored value card, enables customers to pay for PBS KIDS PLAY!, a broadband Internet-based subscription service that offers a comprehensive early childhood curriculum for ages 3 to 6 using interactive games and activities. The learning experience on PBS KIDS PLAY! is customized to a child's level across 20 different subject areas. PBS KIDS characters from programs including CURIOUS GEORGE, FRANNY'S FEET, MAMA MIRABELLE'S HOME MOVIES, MISTER ROGERS' NEIGHBORHOOD, SUPER WHY, THOMAS AND FRIENDS, BOB THE BUILDER and THE BERENSTAIN BEARS guide children through fun activities and games that foster development in literacy, math, science and more. PBS KIDS will be adding more new games and activities to the site on a rolling basis.

“Through our partnership with PlaySpan, we are able to invite more families to sample the educational content on PBS KIDS PLAY! that can further a child’s total well-being,” said Ben Grimley, PBS Senior Director, Interactive Businesses.

“Stored value cards have become an extremely popular and convenient way for consumers worldwide to access online content,” said Karl Mehta, CEO of PlaySpan. “Our international distribution agreement with Toys“R”Us and other retailers, makes PlaySpan an easy choice for many of today’s most trusted brands and publishers.”

"The Ultimate Game Card is one of our top 5 online game card sellers, and we are very excited to be partnering with PlaySpan and PBS Kids to launch the PBS branded version," said Brian Parlotto, Senior Vice President of Consumer Products and International. "InComm is committed to being the leader within the online gaming category, and opportunities like this allow us to capitalize on our retail expertise and best practices with regard to launching games at retail while promoting the expanded distribution of a growing gaming partner - a rewarding scenario for everyone."

With current availability in about 45,000 retail stores in the U.S. and Canada, as well as thousands of locations worldwide, The Ultimate Game Card is the leading stored value card payment option for today’s most popular online games and virtual worlds.

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