Panasonic Eluga U review: Blazingly swift and one of the best Android phones

Aug 28 2014, 12:59 IST
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Panasonic Eluga U is priced at Rs 18,990. Panasonic Eluga U is priced at Rs 18,990.
SummaryPriced at Rs 18,990, Panasonic Eluga U is also easy to use with its highly responsive software.

If you are in the market to pick up a new smartphone for yourself or for your dear ones, chances are youíll be confused by the staggering number of mobile devices occupying the shelves of gadget shops these days. Of course, if you are keen to pick up an iPhone, BlackBerry or a Samsung high-end phone, then the task is made simpler; such devices attract a committed clientele and are a league in their own. It is the mid-range segment that I am referring to, which sees a new Android device debut almost daily and with such a wide choice available, that too at affordable ratesóit is obvious that for an ordinary customer, confusion looms.

No wonder, handset vendors are working overtime to differentiate their offerings in some way or the other. Take for instance, Japanís Panasonic, best known for its television sets and home theatre systems. Although the consumer electronics major is rather late in entering the Indian smartphone marketóbrimming with action these daysónevertheless, it is working hard to establish itself here. What better way than to entice customers with stylish and advanced devices, which are easy to use and easy to own.

Panasonicís new Eluga U smartphone stands out in the crowd primarily because of its good looks, judicious mix of hardware and software and premium build quality. And its very much affordable tooóR18,990-a-piece. It is available in black and white colours. Let us check out the deviceís chief features and whether it will appeal to the users.

Panasonic Eluga U

Panasonic officials reckon that the Indian smartphone market is young and growing at a rapid pace, with ample space for newer players to enter and garner the best of the opportunities offered by this space. The huge potential of India lies in the fact that it offers a very large customer base to tap into. Indian smartphone market is fast-growing with enormous consumption possibilities and is yet to reach its maturity curve. No wonder, the Japanese consumer electronics firm (Panasonic) is bullish on the Indian market and is making aggressive investments in the region on products, talent and marketing.

Back to their new offering. In terms of the design, Eluga U is the best Android phone I have laid my hands on in quite some time. Measuring 141.5 x 71.3 x 7.95 mm, this Eluga is large, yet thin. The first impression is

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