PahwaKBS launches Gaadi.com, a premier online car portal

Font Size

Print

Feedback

Email

Discuss

Related Articles

Mark Robinson appointed CEO of Citi South AsiaCleartrip’s online corporate booking tool to give ...Internet Governance Forum 2008 kick starts Dec 3Cartier to sculpt exclusive winners’ Trophy for th...

Gaadi.com was launched on Wednesday by PKBS, an consumer internet company that also owns SecondShaadi.com – Gaadi.com hopes to create a one stop place for all your car buying needs – from researching which car to buy by comparing various cars on price, technical specifications, etc to helping you contact dealers closest to you, to applying for financing or insurance on your car, it lets you do everything in one place. It also has a recommend a car feature, in which the system recommends a car to you based on a short list of questions. You can also check how much your car is worth today – particularly useful if you are looking to sell or buy a used car.

“Gaadi.com pays strong emphasis on user generated content”, says CEO Vivek Pahwa. “To become a comprehensive research platform for users to help decide which the right car is for them, you have to bring in the community aspect – You need to know what others who own the car think about it – you want to get recommendations from the community before purchasing a vehicle. The whole car purchase exercise is a long and a well thought out one – we want everyone considering a new or used car purchase to visit our site and read about the cars available in the market.”

Currently there are a few auto portals in India, but they are at very nascent stages. Gaadi.com hopes to attract 30,000 unique visitors a day to its platform in a period of 3 months. “Once we get to a stage where we influence a significant number of users in their choice of a purchase, we can get can manufacturers to advertise with us. There are other revenue sources such as lead generation for finance & insurance and for lead generation to dealers."

Gaadi.com also offers tips and information on car financing and insurance. It lets a user apply for financing and insurance in a few clicks. Users can also ask the closest dealers to get in touch with them with a price quote on the car they are interested in purchasing. It also has a feature called My Gaadi – this lets users maintain their current cars online, the system sending them regular alerts on servicing, oil changes etc.