fresh initiative @ThatPepsiIntern will generate exclusive content from IPL 2014 and will be a link between fans and celebrities, bringing the Pepsi IPL experience alive.
As the new head of PepsiCo India, what will be your key focus areas?
The first priority for any new CEO must be to know his people and build mutual respect and trust in the company, and the broader ecosystem. Getting to know the people also helps the new CEO understand the culture. Understanding the culture is a great learning experience to judge the speed at which one moves forward. A business has a many assets, the two most important being brands and people.
As innovation is the name of the game in the packaged food and beverages industry, what are your new investments in R&D?
Innovation is important to stay ahead in terms of price, and to differentiate with others in the category. Our innovation is in the value chain from the potato farmer to the packaging and to the outlet programmes. Innovation can come from product space, services space and business models in general. Indra Nooyi, our chairperson, has announced a Rs 33,000-crore investment in India by 2020.