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Oscar hangs his head as commercials disappoint

Posted: Tuesday, Mar 11, 2008 at 0034 hrs IST
Updated: Tuesday, Mar 11, 2008 at 0055 hrs IST

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: wandering right eye, an oddball eyeball that had a mind of its own. Some found the spot, which promoted an online sweepstakes (priceless.com/search), to be creepy. But it certainly stood out amid a sea of dullness.

The commercial may have secretly been paying tribute to a film nominated for four Oscars, The Diving Bell and the Butterfly, the story of a stroke patient who communicated with the world by blinking his eye. Among the prizes in the sweepstakes is a portrait painted by Julian Schnabel, the director of the film. Agency: McCann Erickson.

Best comeback

In October, Lowe Worldwide, an agency owned by Interpublic, lost the creative assignment for the GMC brand sold by General Motors to Leo Burnett, part of the Publicis Groupe. But two of the three GMC commercials during the show, for the Acadia crossover, were from Lowe.

The third GMC spot, for the Yukon hybrid, was created by Burnett. If it seemed familiar, it was also shown during Super Bowl XLII on Feb 3.

—NY Times / Stuart Elliott...

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