INTERVIEW : TAPAAS CHAKRAVARTI

‘Only the strongest will survive in the animation industry’


Posted: Tuesday, Mar 18, 2008 at 2223 hrs IST
Updated: Monday, Mar 17, 2008 at 2245 hrs IST


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: India and Asia while, global TV and video distribution for famous properties like Skyland, Hoze Houndz, Benjamin Bear, Potatoes & Dragons, Jet Grooves, Pet Pals (II & III), Todd World (I & II), And Yet It Moves (I, II & III), Gloria Wilma & Me, Tutenstein are going on effectively for over a year generating IP revenues of substance this year onwards. We are very happy that iconic brands like Casper—the Friendly Ghost, Marvel Comics’ famous Iron Man, Twisted Whiskers and Maryoku Yummy from American Greetings have joined the library with co-productions and will join the Indian and global markets from beginning of 2009 onwards. This also includes our Indo-French joint-venture on an original idea developed with Japanese inspiration Mikido in co-production with our French partners and famous Little Leonardo with our long-term Italian partners.

What does the Bollywood foray mean to DQE?

We are systematically progressing towards entering the Indian market for animation and live-action productions in collaboration with major successful Bollywood producers. Our understanding with Percept Pictures company and some more to come are based on the fact that the domestic population and the Indian diaspora worldwide require high quality Indian stories meant for the global audience.

Does India have the talent to do this high quality work?

India has a serious talent crunch. Consider this: we have more than 3,000 people and are constantly developing talent across our centres in Hyderabad, Kolkata, Bhopal and Jaipur. But being the leader in India, we are constantly targeted by upcoming companies. That’s the reality and we are living with it....

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