'Online shopping in India could touch $34 billion by 2015'
The significant growth in online activity in India reflects that the evolving nature of the market and the Indian consumer, he said.
Opportunity in e-commerce are huge because of a large population base, changing consumer lifestyle and lack of infrastructure for bigger brick and mortar stores.
With more than hundreds of websites currently operating in the sphere and many more to join the space, it is obvious that e-commerce is going to be a game changer in India, he said.
"We believe that such an industry initiative is definite to grow and improve the overall online shopping trend", he added.
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