Online searches in India becoming more utilitarian: Google

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PTI: New Delhi, Dec 18 2012, 18:14 IST
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that the information that these users will look for will need to be more local, he said.

The most searched terms on mobile phones in 2012 included songs, YouTube, ATMs, Cricinfo and IRCTC.

Another trend seen in the Zeitgeist is the shift in the user perception on purchasing gadgets, books, accessories and more online with Flipkart, Homeshop18 and Snapdeal topping the top searched shopping websites list.

Sensex topped the most searched event this year, followed by Vilasrao Deshmukh's death and Hurricane Sandy in the US.

In a separate list by YouTube, Google's video sharing portal, the most searched video was 'Brown Rang' by YoYo Honey Singh beating international topper PSY's Gangnam Style.

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