Online searches in India becoming more utilitarian: Google
While unveiling its annual Zeitgeist list this year, Google India Vice-President and Managing Director (Sales and Operations) Rajan Anandan said, "utilitarian services drove search volumes".
"Google's 2012 Zeitgeist reflects data from 1.2 trillion searches in 146 languages globally. With 137 million users, India is the world's third largest Internet market and is a good barometer of trends in Indian society as a whole," Anandan said.
While results in 2011 reflected the emphasis on people and event related searches, Internet users in India are now starting to use the web for their personal needs – shopping, booking tickets and making informed decisions for their offline purchases, he added.
According to the Zeitgeist, IBPS (Institute of Banking Personnel Selection) led the top trending search list, followed by GATE Exams, Sunny Leone, 'Ek Tha Tiger' and 'Rowdy Rathore'.
An analysis of the top searched travel websites showed that while railways, airline tickets, and hotel booking sites were an obvious trend.
A bus booking portal - redbus.in -- featured at number three in the list, marking a new trend in how Indians prefer to travel, Anandan said, adding that a huge chunk of search volumes were coming from mobile phones.
"With growing smartphone adoption, mobile searches continued to grow with over 70 million mobile Internet users. We expect India's next 150-180 million Internet users will access the Internet through their mobile devices," he added.
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