Online payments through debit card fast becoming preferred choice, finds survey

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fe Bureau:  Sep 04 2012, 03:00 IST
With growing internet connectivity, the younger generation is increasingly resorting to electronic payments and online shopping. They spend about 16% of their monthly disposable income online for buying groceries, movie tickets, travel vouchers and household items. A survey by Visa, a global payments technology company, says there is a strong opportunity for the growth of debit cards in general as it is the preferred payment product for four in 10 Indian millennials and 47% use it especially for payments above R1,000.

The survey has also identified several drivers for increasing electronic payments in India. Convenience and security are the two most important drivers for online payments. Ability to pay over time, use of unplanned purchases, maximising rewards programme, getting discounts and not having to carry cash are some of the other important drivers for online payments through debit cards. Analysing their transaction behaviour, the survey says about 63% young consumers are transacting online using laptops and 19% on their mobile phones.

The survey also found that 85% of Indian millennials put aside money each month into their savings. Majority of them have a savings bank account compared to a current and check account and a higher than average number of Indian millennials own insurance as a form of investment over stocks and bonds. However, the survey also found that debt aversion is the clear reason why Indian millennials do not have a credit card, coupled with fears of mischarges and fraud. The survey was conducted among men and women in the age

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