Online food aggregators delivering healthy business to restaurants

Apr 19 2014, 23:16 IST
Comments 0
Its cross-country rival, Delhi-based FoodPanda.in, claims to have around 3,000 restaurants across 15 cities in its kitty. Reuters Its cross-country rival, Delhi-based FoodPanda.in, claims to have around 3,000 restaurants across 15 cities in its kitty. Reuters
SummaryThe $48-billion Indian restaurant market, which is expected to double by 2020, has witnessed the emergence of players like JustEat.in

augmenting technological capabilities and developed its own payment gateway system and mobile app, which makes aggregators more or less redundant for the chain. “But the market is huge and the aggregators have a very good chance,” he said.

Aarushi Vaish, director of Delhi-based Happy Hakka, is hopeful of leveraging the services offered by aggregators. She said her one-year-old venture draws around 2.5-3% of its revenues from orders drawn through FoodPanda.in. For all the services rendered, she is charged around one-tenth of the order amount.

“FoodPanda promotes your brand well. Quantity of business depends on which page your restaurant is featured. It largely depends on the number of hits, customer reviews, etc,” Vaish said.

According to management consulting firm Technopak, chained restaurants are expected to grow from $2.5 billion in 2013 to $8 billion in 2020, which gives the aggregators ample space to grow. “This is an evolving space. What we have seen is one or two players becoming big. As customers have multiple sources of getting information, internet has to first become a habit for them to grow,” said Ankur Bisen, senior vice-president, retail and consumer products, Technopak.

Single Page Format
Ads by Google
Reader´s Comments
| Post a Comment
Please Wait while comments are loading...