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: A touch of elegance
Tennis superstar, fashion icon, and Sony Ericsson’s global brand ambassador, Maria Sharapova, recently unveiled London College of Fashion (LCF) student designs in the window of internationally-renowned design store, Liberty. Over a project, Sony Ericsson, worked with the School of Fashion Design and Technology at LCF to explore the relationship between technology and fashion. Students were briefed by the Sony Ericsson design team and Sharapova sent a message of support to the students to inspire future designs and ideas.
Time to shore up
Tropicana, the international juice brand from PepsiCo, has launched a mixed fruit variant in its 100% fruit juice series. Tropicana 100% mixed fruit juice is available in two pack sizes—a 200-ml pack priced at Rs 20 and a 1-litre pack priced at Rs 85. It has extended this initiative to schools under a programme called, Get Active, to explain the benefits.
Zipping across
Bajaj Auto has launched the 2009 Pulsar 220 edition. The higher engine performance has been matched to a modified fifth gear ratio to make the new Pulsar 220 the fastest Indian bike with the top speed of 144 km/hr. Aimed at the bikers who are looking for a thrilling ride, Pulsar 220 comes with features such as auto-choke, clip-on handle bar, split seats, engine oil cooler, fuel and battery charge indicators etc. With 21.04 Ps power, the bike is priced at Rs 70,000 (ex-showroom, Delhi).
Yeh dil mange more
Frito-Lay India has come up with a campaign for its new flavour—Lime ‘n’ Masala Masti. The tagline is, Be a Little Dillogical. It’s built around the tussle between what the mind asks to do and what the heart desires. And Lay’s has made these choices easy.
In a league of its own
Umbrella, the design firm, is in the process of completing the corporate brand identity for VE Commercial Vehicles (VECV), a 50:50 joint venture between the Volvo Group and Eicher Motors. This is the first time in India that a JV has chosen to have an identity that is distinct from its parent companies. The project comprises creation of the brand identity and its applications, from business cards, showroom, workshop and in-campus signage to the challan given out at the authorised service centres.
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