On Snapdeal, buyers take to Tata Value Homes with gusto, drum up Rs 40 cr biz

Sep 04 2014, 19:49 IST
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Tata Value Homes would continue to sell through Snapdeal even though the offer would not be available. (Reuters) Tata Value Homes would continue to sell through Snapdeal even though the offer would not be available. (Reuters)
SummaryOn August 28, Tata Value Homes launched an exclusive offer on Snapdeal...

Tata Value Homes, focused on affordable housing, has sold 85 houses worth Rs 40 crore in six days under its partnership with e-commerce major Snapdeal.

On August 28, Tata Value Homes launched an exclusive offer on Snapdeal, offering Rs 10,000 per month for a year as an assured rent (whether owners stay on premise or lease it out).

"We are overwhelmed and amazed with response from customers, we have sold 85 units of Tata Value Homes worth Rs 40 crore on Snapdeal. This has reaffirmed our belief that the customer has adapted to online home purchase as easily as other categories," Snapdeal VP (Fashion) Amit Maheshwari said.

As part of the partnership, houses across projects in cities like Mumbai, Pune, Ahmedabad, Bangalore and Chennai were put up for sale on Snapdeal. Ranging from 1 BHK to 3 BHK, the houses are priced between Rs 18—70 lakh.

Interested customers could book their houses for Rs 30,000.

"Our research shows 70 per cent of our customers search online before buying a home. We strongly believe that India is ready to buy homes online," Tata Housing Development Company Senior Vice President (Marketing & Sales) A Harikesh said.

The phenomenal response received from the customers during the launch of our partnership with Snapdeal is a testimony to this belief, he added.

Tata Value Homes, a subsidiary of Tata Housing Development Company, sells houses through its own portal as well.

Tata Value Homes would continue to sell through Snapdeal even though the offer would not be available.

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