metros. However, Sikka said the fund houses were doing their best and roughly 12,000 educational camps were being conducted every year, about 80% of which were being held in the B15 cities.
ďThe industry has to start by educating people who are most willing to learn,Ē said Bobby Pawar, the director and chief creative officer of Publicis Worldwide (South Asia and India) at a mutual fund event held recently. Pawar added that colleges were a good hunting ground, particularly if fund houses were looking to tap the next generation of investors.
As per a Sebi circular on September 13, 2012, MFs are required to annually set apart at least 2 basis points on daily net assets of the schemes within the limits of total expenses for investor education and awareness initiatives undertaken.