Oktoberfest at Hero, firm on road to sell a record 5.8 lakh vehicles

Oct 17 2013, 16:10 IST
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Hero’s total installed annual capacity is 6.9 million units. Hero’s total installed annual capacity is 6.9 million units.
SummaryHero MotoCorp firm will officially declare its October sales numbers on November 1.

I expect sales to grow even more during Dhanteras and Diwali.”

Higher demand from rural India and festive season stocking has led to a turnaround in motorcycle sales in September with a 17.44% growth to 8.85 lakh units, compared with a 2% drop (41.29 lakh units) in April-August this fiscal. Hero, the market leader with a 44.9% market share in bikes, saw September bikes sales 15% higher at 3.97 lakh units, while rival Bajaj Auto recorded a 2% drop and Honda saw a 40% jump.

Unlike motorcycles, scooters have consistently done well this fiscal. In April-August, scooter segment volumes rose almost 15% to 13.40 lakh units, with September sales jumping 25% to 3.17 lakh units. “In September 2013, motorcycles segment volumes expanded in stark contrast to the sluggish growth trends being experienced over the last 18 months. Also, scooter volumes maintained their healthy growth run,” an ICRA note said.

Kumar Kandaswami, senior director at Deloitte Touche Tohmatsu India, said that the monsoon has been so strong this year that even if there is lower rainfall next year the dams and irrigation systems have enough water to ensure a good crop. “Higher minimum support prices, the food security Bill and NREGS will possibly release 15-20% more cash in the hands of people in rural areas, much of which is likely to help purchases of two-wheelers and other goods. Tractor companies and agro-chemical manufacturers believe that even next year’s growth is assured due to bumper rainfall this fiscal,” he said.

Festive gains

* October sales expected at 5.8 lakh units, breaking previous record of 5.58 lakh units in May 2013

* Production at Haridwar increased to 10,000/day, from below 9.000/day a month ago

* Company expects to create market pull with 15 model upgrades, new ad campaigns

* Hero has seen 7% retail sales growth in April-September FY14; plus strong Navratra volumes

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