Now, Ferrari tractor for high-end farming
Escorts is lining up a range of new launches — high on performance, technology and a touch of glamour to attract high-end farmers.
Farmers’ aspirations are growing and Escorts believes that what happened with bikes and cars will happen to tractors too — they will follow the path and move towards premium higher HP and Specialty tractors. This is because Escort’s research indicates that there is informal consolidation of land taking place, and farmers are moving to commercial farming and mechanisation is happening at a faster pace, making the rural landscape change rapidly.
Escorts CMD Rajan Nanda said India is producing surplus food and exporting and farmers’ techniques were changing as they moved towards using advanced implements and high yield varieties.
It will become difficult to spot cows with plough on Indian farms, added Nanda.
According to Escorts, the share of lower HP (less than 35 HP) tractors in the country has started to shrink. The below HP range tractor accounted for 15% of the total market in 2011-12 but was going to be at 8% next year while share of the 50 HP and above tractors was expected to go up from 12% in 2-11-12 to 23%. Similarly there is a 10 times growth expected in the
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