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New Delhi: Italian premium wellness and bath solutions player Novellini is aiming at a sales of 2.5 million euros (around Rs 16.5 crore) from the Indian market by 2010.
Novellini, Europe's largest manufacturer of shower enclosures, is also planning to spend one million euros (around Rs 6.6 crore) in India for marketing its products over the next three years.
The 190 million-euro company, which today announced its foray into the Indian luxury bath solutions market in a dealership agreement with Cera Sanitaryware, would start with 32 products from the range of shower enclosures, equipped panels, bath tubs and shower temples, is also planning to increase its portfolio in the country over next few months.
"The venture into India is a follow-up to our foray last year into the markets of Dubai and Brazil and part of our plan to expand beyond Europe. India is the market of future and our plan is to have sales of 2.5 million euro here by 2010,"
Novellini CEO Marco Novellini told reporters here. He said the company has entered into an exclusive dealership agreement with Indian sanitaryware player Cera, under which all its products would be sold through Cera's exclusive 'bath studios' and selected dealership network.
"We want to emerge as the market leader in the multi-million-dollar Indian premium bathroom solutions market. As part of this, we plan to invest euro one million for marketing in the country over next three years," Novellini said.
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