Nokia's cheapest handset ever unveiled, smartphone portfolio expanded to beat Samsung, Apple
launch is likely to fill the gap between the Finnish major's high-end Windows-powered Lumia devices and mid-tier Asha feature phones.
The Nokia 301 will start rolling out in Q2 2013 and will be available in more than 120 countries in Africa, India, Europe, Asia-Pacific, Middle East and Latin America, it said.
"By offering better experiences at a more affordable price, we are reinventing the battle for affordable mobile devices, and Nokia has the building blocks to win," Elop said.
Nokia also expanded its Lumia range with the launch of Lumia 720 and Lumia 520 at the Mobile World Congress here, upping its ante against global rivals - Apple and Samsung – in the smartphone category.
Lumia 520 will be Nokia's most affordable Windows Phone 8 smartphone, with the same digital camera lenses on Lumia 920.
It will be priced 139 euros onwards.
It will be available in Q1 in Hong Kong and Vietnam and in markets in Europe, Asia, Latin America and Africa in Q2.
The Nokia Lumia 720 has a high-end camera and will come with Nokia Music application; Here, the location services suite and wireless charging options. Its starting price is 249 euro.
The rollout of this device is planned to start in Hong Kong, Vietnam and Singapore in Q1 2013 and expand to China, Europe, Asia, Africa and India in the second quarter.
Nokia also announced its location-based services like Here Maps, Here Drive and Here Transit will become available for non-Nokia Windows Phone smartphones in select markets.
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