No product can succeed without a good design, says Mahindra

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Agencies: Ahmedabad, Dec 28 2012, 02:58 IST
No product suceeds without a good design, chairman of the governing board of the National Institute of Design (NID) as well as Mahindra & Mahindra group CMD Anand Mahindra said here on Thursday, while delivering the presidential address at the NID's 33rd convocation.

"I do sense a change in attitude. Earlier, the focus used to be always on big things like infra projects, big bridges and flyovers. Today the agenda includes seemingly small but equally important projects," he said.

He said that design has started finding its importance not only in bigger projects but also in smaller ones like designs for a better looking bus stop, which can improve visual environment dramatically.

He also touched upon the issue of removal of bias in families to let their children pursue design.

There is a critical paucity of good design schools, and that is why NID has been given the mandate to set up four new institutes, he said.

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venkataramanaiah ramu | 28-Dec-2012Reply | Forward
Good design is a pre requisite for any activity particularly manufacture since the product will show its strength on its design.It would be in the interest of all manufacturers to keep this fact in mind and adopt this philosophy in their charter for growth and be satisfied ones.

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