but there are no plans to slowdown our dealership expansion plans,” said Yomura.
It takes R3-5 crore to setup one dealership in a tier 1 city while in the tier 2&3 the investment is halved. Rival Maruti has about 1,000 dealerships in India including small point of sales, while Hyundai has about 400 exclusive dealerships in India.
Datsun Go’s commercial launch is scheduled around the Auto Expo in February 2014. At present, in a three-month activity, the carmaker is showcasing the first production lot cars across 90 cities in India. While the company has not revealed the price, it indicated it could be looking at a below-4 lakh price to make the offer competitive.
The breakup with Hover
In October 2012, Nissan had a run-in with its dealership partner Hover Automotive, which helps the carmaker exclusively expand its dealer network across the country. Though the company has said Hover Automotive will continue to be its sole dealer expansion partner for the Nissan brand while it develops the marketing and the servicing arm for Datsun.