Nissan to go solo with Datsun sales

Dec 16 2013, 09:35 IST
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Nissan already has seven models in the market and with Datsun it will be catering to a much larger target group. Nissan already has seven models in the market and with Datsun it will be catering to a much larger target group.
SummaryNissan has so far relied on Hover Automotive for marketing and distribution.

about 400 exclusive dealerships in India. 

Datsun Go’s commercial launch is scheduled around the Auto Expo in February 2014. At present, in a three-month activity, the carmaker is showcasing the first production lot cars across 90 cities in India. While the company has not revealed the price, it indicated it could be looking at a below-4 lakh price to make the offer competitive. 

The breakup with Hover

In October 2012, Nissan had a run-in with its dealership partner Hover Automotive, which helps the carmaker exclusively expand its dealer network across the country. Though the company has said Hover Automotive will continue to be its sole dealer expansion partner for the Nissan brand while it develops the marketing and the servicing arm for Datsun.

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