Nissan goes online to sell cars in India

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SummaryBig car makers in India, including market leaders Maruti Suzuki and Hyundai Motor Corporation, do not sell cars through the Internet.

Japanese car manufacturer Nissan on Monday said that it plans to sell cars online in India and make its product line up available over the Internet.

“Customers will be able to book their cars by making payments through an online gateway by credit card. The car will then be delivered to the customer by their nearest Nissan dealership when ready,” Nissan said in a statement.

Commenting on the initiative, director, marketing at Hover Automotive India — Nissan’s national sales company — Nitish Tipnis said: “Today most car buyers go online before making a decision so using the Internet is a logical extension of the purchase cycle.” The objective is to simplify the purchase cycle and delight the customer by making the entire sales journey quicker and more efficient with no compromise on service, he added.

He said in order to woo

e-commerce consumers, the company will “offer the convenience of online booking coupled with attractive deals”.

Most of the big car makers in India, including market leaders Maruti Suzuki and Hyundai Motor Corporation, do not sell cars through the Internet but instead leverage the online platform to convert queries received online into offline sales through dealerships.

Nissan sells vehicles including Micra, Sunny, Nissan Evalia, and the newly-launched compact SUV Terrano along with SUV X-Trail.

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