Nissan Datsun Go: A lot of car for little money

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Nissan thinks it has the answer with Datsun, its new brand of budget vehicles, and the Go, the first car to wear this new badge. Nissan thinks it has the answer with Datsun, its new brand of budget vehicles, and the Go, the first car to wear this new badge.
SummaryWill launching a new brand like Datsun really work? Judging by the Go, Nissan has a good chance.

belt for this middle seat, and the company says the space is for things like bags, but since families are happy to travel four-up on a motorcycle, thereís no reason they wonít put a child in the middle front seat. However, because of the lack of space and the gearlever directly ahead, this is a very unsafe place for anyone to sit in.

Will launching a new brand like Datsun really work? Judging by the Go, it has a good chance. Itís a handsome-looking, practical product that offers a huge amount of car for not too much money and promises to be cheap to run as well, and thatís just what we want from our cars these days. A first drive will reveal more, but that will have to happen closer to the carís launch early next year. We just hope Nissan and Datsun use that time to make sure the after-sales and service for this car are strong enough.

Heard of Datsun?

Strictly speaking, Datsun is not a Ďnewí brand, but instead was the name Nissan used for its cars when they were exported outside Japan until 1986. So if you find the name familiar, that is why. Now the brand is being brought back as a range of very appealing, but budget models that will be more affordable than similarly sized Nissan offerings. Itís a brand targeted at developing nations with a rapidly growing middle class that desires stylish yet affordable vehicles, so itís no surprise that Datsunís global launch happened in India. However, while cars from Ďbudgetí brands tend to look plain and built to a cost (for example, Renaultís Dacia-sourced Logan and Duster), Datsun promises that its cars will be styled to look premium.

So, will Datsun catch on in India? If the Go and its knockout price tag are anything to go by, it has a really good chance.

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