focus area,” notes Gaurav Singh Kushwaha, CEO and founder, BlueStone.com, which was started in April 2012 and has managed to grow at more than three times over the past year, is expecting R35-40 crore in 2013-14.
The e-commerce industry, which is estimated at about $2.5 billion, growing at 40-50% annually, forms 6-7% of the country's organised retail market. According to data available with management consulting firm Technopak, e-commerce is projected to grow at a CAGR of 45% to reach $200 billion by 2020. Currently, the travel transactions account for about 80% of all online sales in India.
Pragya Singh, associate director (retail) at Technopak feels, while at the top, there is only going to be a few, there will always be a long tail of small niche players. “The whole industry is in a flux and the market is large enough to accommodate a large number of niche players. You can be successful if you manage to differentiate.”