Niche e-commerce firms find venture capital favour

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SummaryMajor deals in online niche category include auto marketplace CarDekho.com & eyewear retailer Lenskart.

director (retail) at Technopak feels, while at the top, there is only going to be a few, there will always be a long tail of small niche players. “The whole industry is in a flux and the market is large enough to accommodate a large number of niche players. You can be successful if you manage to differentiate.”

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