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FE Home- Front Page - Story

News channels are non-sticky, says study

Soma Das
Posted: Thursday, Dec 04, 2008 at 2337 hrs IST
Updated: Thursday, Dec 04, 2008 at 2337 hrs IST

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New Delhi, Dec 3: they unnecessarily lengthen, spice up the issues and are repetitive,” said Anurag Kapoor, head, Data Analytics, The Smart Cube.

Catching eyeballs

Top 5 Hindi News channels (%)

Nov 27 Nov 28

AajTak 29.8 28.8

IndiaTV 21.0 25.7

Star News 21.2 20.2

IBN7 17.6 18.5

NDTV India 10.4 6.9

Top 5 English News channels (%)

Times Now 34.1 37.2

NDTV24x7 23.6 25.6

CNN IBN 21.1 19.9

NewsX 11.4 9.1

HeadlTod 9.8 8.2...

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