New-look 2014 Ford Fiesta launched; wows with in-car tech

Jun 19 2014, 14:38 IST
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The 2014 Ford Fiesta’s entry-level trim ambiente diesel variant will be available at Rs 7.69 lakh (ex-showroom Delhi). The 2014 Ford Fiesta’s entry-level trim ambiente diesel variant will be available at Rs 7.69 lakh (ex-showroom Delhi).
Summary2014 Ford Fiesta will be available in three trims in diesel with a starting price of Rs 7.69 lakh.

the logic of the modern mobile phone. Screens, controls and buttons are placed for optimal ergonomic positioning and ease of use.

The sedan will be available in six colour options including two absolutely new ones – Golden Bronze and Smoke Grey.

Greater Connectivity

The Ford Fiesta enables drivers to stay safely connected with the outside world. Ford AppLink enables drivers to keep their hands on the wheel and eyes on the road while choosing music, making phone calls and controlling their favorite smartphone applications using simple voice commands. From locating a popular restaurant to staying abreast with cricketing action on-the-move or sharing location through its two India-specific apps -- explore by MapMyIndia and ESPN Cricinfo and one global app Glympse. These apps will be available for download on smart phones on Android and iOS platforms shortly.

Safety

Ford Fiesta has been designed to provide high levels of protection and driver support through a range of advanced active and passive safety features. The premium sedan boasts of a rigid body structure, a large part of the vehicle’s structure uses high-strength steel with ultra-strong boron steel reinforcing several key points. Advanced safety technologies such as Electric Power Assisted Steering (EPAS) with Pull-Drift Compensation and the introduction of brand-new rain sensing wipers and automatic headlights reduce the effort while driving by measuring steering input and adapting to changing weather and light conditions. Safety is also enhanced by standard front driver-side airbag and Anti-lock Braking System (ABS) on all variants. These features help customers to remain in control of the car at all times, especially on slippery roads

Cost-of-Ownership

The Fiesta is easy-on-the-pocket because of its affordable spares, lower costs of service and repairs. Furthermore, Ford India will offer a 1-year warranty/ 100,000 km to bolster the peace of mind factor. Customers can extend their vehicle warranty up to three years from date of purchase at affordable rates through Ford Extended Warranty.

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