New-look 2014 Ford Fiesta launched; wows with in-car tech

Jun 19 2014, 14:38 IST
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The 2014 Ford Fiesta’s entry-level trim ambiente diesel variant will be available at Rs 7.69 lakh (ex-showroom Delhi). The 2014 Ford Fiesta’s entry-level trim ambiente diesel variant will be available at Rs 7.69 lakh (ex-showroom Delhi).
Summary2014 Ford Fiesta will be available in three trims in diesel with a starting price of Rs 7.69 lakh.

Ford India today introduced the 2014 Fiesta after giving it a makeover. The car now packs plush interiors, several segment-first features plus the award-winning SYNC with Ford AppLink – a smarter, hands-free in-car technology to keep drivers safely connected while on the road.

The 2014 Ford Fiesta will be available in three trims – Ambiente, Trend and Titanium, all powered by the  1.5 L Duratorq diesel engine which is tuned to deliver razor-sharp performance and outstanding fuel efficiency of 25.01 Km/L.

The Fiesta’s entry-level trim Ambiente Diesel will be available at Rs. 769,000, followed by Trend Diesel at Rs. 855,720 and top-of-the-line Titanium Diesel at Rs. 929,449 (All prices ex-showroom New Delh).

‘‘The Fiesta has a very special role in Ford India’s product portfolio and is for the pure driving enthusiasts who are known for their distinct choices and opt for nothing but the best. What’s better is its attractive price, making our premium sedan an even more compelling option for discerning enthusiasts,’’ said Nigel Harris, President, Ford India.

Ford’s in-car technology, SYNC, first introduced in India with the EcoSport, has been upgraded in the new Fiesta. This segment-first technology offers unparalleled voice control over smartphone applications to owners, thereby ensuring a safer way to access content, entertainment and information on-the-go.

“The 2014 Fiesta is an embodiment of the 24/7 connected lifestyle of today’s savvy, confident and discerning customers. It is set out to elevate customer experience to a new level of engagement and connectivity while on the move,” added Harris.

The 2014 Ford Fiesta also delivers a bold new exterior and elegant interiors optimized for ergonomics. Sporting a host of smart new features such as rain-sensing wipers, auto headlamps and push-button start with smart keyless entry, the car moves up several notches to indulge drivers with its clever convenience.

Bold Exterior, Vibrant Interiors

The 2014 Ford Fiesta is a mélange of aesthetically pleasing and scientifically optimized surfaces that make the vehicle not just look better but also cut through the air with least resistance. Dominated by Ford’s marquee trapezoidal front grille.

 The laser-cut wraparound headlamps sweep back sharply, making a strong visual statement. The power-dome hood design adds to the assertive appearance of the car. At the back, the tail lamps have been given more detail to be in harmony with the expressive lamps.

Keeping functionality at the heart of it, the design of the in-car entertainment system is inspired by

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