|
New Delhi: : first time); and focusing on international service standards,’’ says Mr Gupta, ‘‘rather than roll-back of prices.’’
But the company is clearly creating a new channel—like factory outlets Lacoste Mega Marts—to sell its slow-moving and perishable (seasonal) fashion products. But this comes with its attendant retail issues. In an industry where almost all premium (like Wills, Levi’s and Arrow) as well as mass garment retailers run seasonal sales to clear surplus inventories (besides factory discount outlets), Lacoste pursues a policy of no-discounting on its stores.
Now it will look at forging marketing programmes with premium brands and setting up a few stores this fiscal (a couple of months ago it opened factory outlets in Bangalore and Delhi) to address the issue of surplus stock.
‘‘Earlier we didn’t have any stock liquidation plan. In the garment industry, for most brands discounting accounts for upwards of 30 per cent. We expect to liquidate around 10-20 per cent through this route,’’ says Mr Gupta....
| Single Page Format | Previous - 1 - 2 |
Discuss this story on expressindia forums
|
|
 |
 |
 |
About Us | Contact Us | Advertisers | Site Map | Make us your homepage | Work for Us | RSS | Subscribe | Electronic Edition | Privacy Policy© 2009: The Indian Express Limited. All rights reserved throughout the world
