New models, schemes drive up Nano sales
Sales of the Nano, which had dipped to an all-time low of 509 in November 2010, was up 18% during January-November, 2012 compared to 2011 — averaging monthly sales of around 6,500 — largely because of the very low base in the past year and the launch of about 300 new dedicated sales outlet in semi-urban areas. Also, a revised 2012 model was launched with small additions after six fire incidents last year. The company also launched attractive finance schemes this year. The highest-ever sales of the Nano was in March at 10,475 units.
To judge the success of Nano, one must ideally compare the performance with those of its close competitors in the small car segment — Maruti’s Alto sells about 18-20,000 units a month while Hyundai’s i10 does about 12,000 units.
Even Maruti’s old warhorse —the 800 — sells around 2,000 units a month despite not being available in the top 13 cities.
“It’s like the Indian cricket team being in the top 10. When the Nano was designed, it was planned as a top-seller, or at max number two. Being in the top 10 is rather
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