New Glossies Around Town

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Anushree Chandran: Nov 20 2012, 03:36 IST

Global magazine publishers are facing a grim reality. The freefall in advertising and circulation revenues and the continued onslaught by digital media has made the magazine business unviable and has impacted the bottom lines of these glossies. In India, however, magazine publishers seem unmoved by the plight of their global compatriots and choose to ride out the storm. Each year new titles are introduced. Which make way for the next generation of titles.

International publisher Conde'Nast brought in Architectural Digest earlier this year and is also looking to launch an Indian edition of its tech magazine Wired in India. ACK Media has just launched the Indian edition of National Geographic Traveller (NGT), a travel magazine from National Geographic. The magazine is available across the country at a cover price of Rs120. Paprika Media, which publishes Time Out India, has also launched Time Out Explorer, targeted at the new age Indian attuned to global culture and lifestyle. Percept Group has launched DJ Mag in India while Cartoon Network has brought in Ben 10 magazine for kids.

Publishing group Malayala Manorama has launched Watch Time magazine while Maxposure Media Group is bringing in Parents India magazine which is the first licensed periodical from the group. Parents India is expected to be launched by December, after obtaining clearances from the ministry of information and broadcasting and Registrar of Newspapers of India. The Ananda Bazar Patrika Group, which publishes business weekly Businessworld may be looking to launch a luxury magazine in India, as per media buyers.

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