New bike on block: US co UM to ride into Hero & Bajaj’s mass markets

Apr 13 2014, 01:28 IST
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UM will first launch the ‘Renegade’ series in October, which includes the 230 cc Commando and 200 cc Renegade Sport. UM will first launch the ‘Renegade’ series in October, which includes the 230 cc Commando and 200 cc Renegade Sport.
SummaryDomestic two-wheeler majors Hero MotoCorp, Bajaj Auto and Royal Enfield will soon face a new challenger in the mass and premium bike segments.

for 3.5% of the market, the remaining volumes coming from the 135-cc and 150-cc segments.

“The 100-cc and 125-cc models are largely sold in Africa and manufactured out of China. In small numbers, we also sell them in South America. We will launch these models in two to three years when we have the brand equity in place and once we achieve the critical volumes and establish our production base. That will help us challenge the major players at their price points,” Mishra added.

UM has already set up a research and development centre in Delhi, which is currently developing two all-new engines for the Indian market, including a 350-cc, water-cooled V-twin engine – a first in the market.

The $800-million UM Global is a relatively young player in the global two-wheeler industry, with manufacturing starting only in 2000. The Miami-based company was started by Colombian businessmen and, today, it has plants in China, Venezuela and Angola, with a sales network in 45 countries.

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