Net investing Indians dependent: Nielsen

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Indians are more dependent on others while taking decisions for investments through internet compared to their global peers, as per a survey by information and measurement firm Nielsen. (Reuters) Indians are more dependent on others while taking decisions for investments through internet compared to their global peers, as per a survey by information and measurement firm Nielsen. (Reuters)
SummaryIndians more dependent on others while taking decisions for online investment: Nielsen

Indians are more dependent on others while taking decisions for investments through internet compared to their global peers, as per a survey by information and measurement firm Nielsen.

Over two in five, which is 41 per cent, of online Indian consumers make their own decisions for investments with mutual funds, metals, stocks and bonds emerging as their preferred options, according to the Nielsen Global Survey of Investment Attitudes.

"Nielsen's survey shows that when making personal finance or investment decisions, nearly half (49 per cent) of global online consumers rely only on themselves," it said.

The survey, however, said compared to ordinary customers, net savvy Indians are more independent while taking investment decisions.

"As opposed to the average customer, online consumers in India appear to be far less dependent on others in decision exhibiting a marked independence in being self sufficient and not entirely trusting of people around them," Nielsen India Director Subhash Chandra said.

The report said 16 per cent of Indian respondents indicated that they would take the advice of friends, relatives and colleagues while making financial decisions.

Globally, 20 per cent of respondents sought advice from a financial planner or adviser while 18 per cent relied on friends, relatives and colleagues for advice, the survey said.

When it came to investment options for the Indians, 64 per cent of the respondents favoured mutual funds among the top four asset classes, Nielsen said.

It is followed by precious metals (63 per cent), stocks (56 per cent) and bonds (40 per cent) as the most favoured investment options by online Indian consumers, it added.

"The increasing popularity of mutual funds as an important investment tool is fuelled by the aware online consumer, who sees great benefit in systematic investment plans on offer now," Chandra said.

Besides, Indian netizens continue to be enamoured by precious metals for traditional purposes as well as investments because of the perception that these are profitable over the years, he added.

The global study, which surveyed over 28,000 internet respondents in 56 countries, showed that a total of 42 per cent online Indian consumers made investments.

Interestingly, despite being net savvy, about four out of five (77 per cent) of online consumers in India conduct their transactions at the branch of their favoured bank.

While 68 per cent of respondents use online banking facilities, 42 per cent use the mobile phone for their banking needs. Less than 37 per cent use landline phone or financial planners for their banking

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