Music by the sea awakens a new artistic spring

Feb 03 2014, 01:34 IST
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SummaryTechnology and crowd funding conduct the orchestra at Springr, as artists get a new lease of life, here in Kochi. The new start-up believes that there is an artist in every one, and wants technology to come to their aid

A bunch of technologists and musicians have got around to float a crowd funded platform to promote artists. They have nestled themselves nicely in Kochi, a city they think, is the future of artistic and musical talent. Springr.me, the online platform, is the new buzz on the young entrepreneurial scene and its creative and artistic leanings make them stand apart in a sea of promising start-ups.

Springr’s headquarters in Kochi, is very much on Spice Route, very close to the Arabian waters and bang in the middle of Mattancherry. Jew Town isn’t far away from here, and there is some history wafting in as we locate the office and climb up.

“This is a great place to be,” says Springr’s co-founder and CEO, Abhinav Sree dressed in tee and denims, rounded off with a pair of loafers, completing that perfect boot-strapped look. “This location has given us the perfect space. There is a lot talent in and around this place and exhibitions and events line up to showcase it, through the year.”

The artists residency, which is what Springr’s office is, now includes an art gallery, music studio and a cafe. The idea is to create artistic communities that propel musical and artistic skills with the use of technology and social media, backed by crowd funding.

Says the 26-year old Abhinav, “All things that we do are intended to help the artist create, exhibit and earn. Our recently launched crowd funding platform is one such initiative. In its first stage, it is a platform where they can pitch their projects to get public funding, who basically comprise art lovers. The second stage introduce channels for artists to sell their work. This is a model that has been successfully tested abroad with sites like Kickstarter and Indiegogo, but it is still in its infancy in India.”

Dhanya Johnson, Ashwin Nath and Rakesh Haridas are Abhinav’s partners in this project. Later, Sanjeev Thomas, formerly of Chennai’s Rainbow Bridge, came along too. Sanjeev, who is a prominent guitarist having worked with maestro AR Rahman, has taken control of the music studio.

Springr believes that there is an artist in every one. So one could be a drawing artist, musician, film maker, photographer or a product designer. Just about any creative work would qualify. Springr does a background check about the artist concerned to ensure higher success rates in its projects and lets them out on the scene.

Springr

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