prospective travellers or customers.
For example, it offers inside views of places like hotels, thereby offering potential customers with more information before they can make a choice.
Wonobo, Malik's biggest gamble yet, has already received appreciation for its myriad applications.
Genesys, the biggest shareholder in Wonobo clocked a revenue of Rs 120 crore in FY'13 and has invested upwards of Rs 200 crore on the project.
"I expect the product to break even in 18 months," says Malik.
Since October 15 -- when Wonobo was launched Ė Genesys' shares have soared from Rs 94 levels to Rs 110 at present.
The product will initially cover a few select metros and the team plans to scale up till 54 cities. It has now been launched as a website and a mobile-based application is already in the works.
"Gradually, we will have a lot of interactivity on the website. There will be discussions and recommendations," Ansari says, pointing towards the themed 'walks', which has been endorsed by the Union tourism ministry, where someone one can take a virtual tour of a specified area.
However, company officials said though the launch was in association with the tourism ministry, they did not get any monetary support from the government.
There are many applications in the works, Ansari says, saying user adoption is the first priority for the company right now.