Motif continues its growth momentum

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SummaryUncle Sam’s routine posturing on the contentious outsourcing issue may spook the weak-hearted in India’s business process outsourcing industry.

From a 15 seat software company, Motif is a 1,500 seat service provider today which is slowly but surely rewriting the rules of the game in the cut-throat BPO/KPO industry

Uncle Sam’s routine posturing on the contentious outsourcing issue may spook the weak-hearted in India’s business process outsourcing (BPO) industry. But for Kaushal Mehta, founder and CEO of Motif, ranked among the top 10 preferred BPOs in India by industry surveys, its just a “movie I have watched three times since I set up Motif in 2000.” He goes on to add, tongue firmly in cheek, “Such statements made by American politicians once every four years around the time of the Presidential elections have changed nothing on ground which is evident from the fact that none of my American clients have mentioned the issue even once in so many years.”

Undeterred by the vacillating political stands in the US, Motif has grown from a 15 seat software company which was set up by Mehta and his spouse Parul way back in 1998 to a 1,500 seat customer-centric boutique BPO and KPO service company, headquartered in California with global delivery centres in India, the Philippines and Costa Rica. Among the highly specialised services it provides are customer support, back office processing, research and analytics, and online fraud prevention services to Fortune 500 companies and niche market leaders. Its clients include a top US online travel agency, a leading US online retailer, a top US life sciences database provider, the top UK online auction company and the top Asian travel agency. Motif is a PCI-DSS and ISO/IEC 27001 certified company and its India delivery centre was recently rated at PCMM Maturity Level 3.

Tracing back his journey, Mehta recalls how, following in the footsteps of his father, he decided to pursue academics and gain some work experience in the US on completion of his Bachelor’s degree in engineering and communications from Ahmedabad. “Both me and my wife, also an engineering graduate decided to move to the US for higher studies,” he reminisces. After completing their Masters’ degrees in computer engineering, they headed for Silicon Valley. While Kaushal bagged a job with Sun Microsystems, his wife found one at Intel as a design engineer in Santa Clara CA and was involved in the design and development of projects related to the Pentium series of microprocessors.

A decade in the US proved to be an invaluable learning

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