Money matters
Films may be considered a form of creative expression, but today, in an age of cut throat competition, film-making is a business like any other and films are also commodities that need to be financed, marketed and distributed using the correct methods. Two sessions at the second edition of the recently concluded Conference on Film Finance (COFFI), organised by Banknet Group and Six Sigma films, managed to highlight the various issues plaguing the industry and the solutions to the key problems.
The panelists for the first session of ‘Film finance and funding’, who were Shibasish Sarkar, CFO, Reliance Entertainment, Jaidev Prabhu, Managing Director, Amicorp Advisory Services and Anurag Khanna, Chairman and MD, Banknet Group and Six Sigma Films, spoke about the traditional methods of funding and the new way of raising finance, through crowd funding. Khanna said, “The internet has added a new way of raising finance that is called crowd funding. In this model, film-makers get money from a large number of people across the regions through online medium. Indian examples would be Onir’s I Am and Anurag Kashyap’s production Peddlars.”
According to Khanna, one should also incorporate plans for participation in international film festivals and in-film branding as they give the investors an idea and perspective of unconventional revenues.
The second session concentrated on film marketing and distribution and was attended by Hiren Gada, Director, Shemaroo Entertainment, Hirachand Dand, Hon. Secretary, Film Federation of India, Sushilkumar Agarwal, Chairman and Managing Director, Ultra Group and Yusuf Shaikh, Head, Film Distribution, Acquisition
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