Mobinomics

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: And not all emergency calls are made from the road or are to do with road accidents (though a significant number are).

Consumers still use their landlines for those leisurely conversations, and business transactions, may be. But the fact that mobile is the choice during an emergency, it will not be too far in the future that it will be the choice for all calls, whatever the occasion.

Mobiles will continue to evolve in the way they will affect our lives. Will they become the new internet delivery mechanism? Will they become a driver of literacy, especially English literacy? Will they be the medium that will drive the FM Radio? Will they become a new payment device? Will they become a new way of delivering services, movie tickets, airline tickets?

Unlike in other categories, the mobile revolution that we are seeing in India seems to be unique in many respects. The prepaid payment system is just one of those available in the market.

All said, I think ‘Mobinomics’ does seem to be a great new book waiting to be written.