Goa. “We are also building content partnerships, simplifying pricing, educating retailers and offering choice to customer based on their interests and consumption patterns,” said the reply.
With the initiatives on track, Vodafone has seen a surge in data revenues, which contributed a quarter to their growth in Q2 of this fiscal.
“Our browsing revenues now contribute almost 8 per cent, up from 5 per cent a year ago. The low denomination packs and initiatives like the Mobile Internet Bus help us tap customers who are at the bottom of the pyramid,” said the email reply.
CDMA players, however, are yet to break ground with their handsets.
“The problem with CDMA operators like is that we do not have data compatible handsets in the low price band. Hence, we are focusing on providing cheaper handset options to our consumers,” said Sandeep Yadav, head of data and smartphone business, MTS India.
* With Re 1 video store, traffic on Airtel Live increased to 22 million in July from 12 million in March
* Vodafone’s browsing revenues now contribute almost 8%, up from 5% a year ago