Mobile apps are a unique species

There’s no denying that smartphones and tablets have changed the way we find and install the applications we use, and what we expect from them. Added to this is the increasing desire to use these devices for work purposes, driving a need for enterprise applications.

Previously we have only relied on our phones for calls, texts and maybe emails—but with the rapid adoption of smartphones, apps have taken over and developers are looking to provide the richest experience possible. This is also being driven by the fact that mobility provides a good entry point to cloud and SaaS delivered applications.

Mobility is still very nascent, but the space is evolving rapidly. This is having a tremendous impact on how we run our lives and our businesses. According to a recent InformationWeek study, only a quarter (26%) of business technology decision makers don’t have custom applications or have plans on developing them, and the vast majority are evaluating at least one mobile operating system for use within the business and/or for developing custom mobile applications. As a result of these factors, the majority of modern application development is taking a ‘mobile first’ approach. This is bringing a new interface paradigm—driven by these smaller devices and touch screens.

Mobile devices and the ubiquitous connectivity they enable, brings a whole new level of remote working for employees and a range of ‘self-service’ opportunities for customers and users. This includes activities like checking the status of an order, buying tickets or updating details—all of which traditionally

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