Modular Platform (AMP). The firm has given itself till 2016-17 to roll out models from this platform, starting with a mini car and moving on to a compact SUV.
Buying a new car? check prices
Buying a used car? check prices
Gaurav Vangaal, automotive analyst at IHS, told FE the focus on entry-level cars has been prompted by the fact that this segment could supplement manufacturers’ volumes.
“Any carmaker hoping for market share in India cannot afford to miss the mini car segment. Most first-time buyers start with a mini cars, so it is always a good idea to start building a relationship and nurture that as a customer upgrades,” he said.