Mini car segment revs up for maximum action, Maruti Celerio to hit the street first

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Mini car segment cars are priced at Rs 3-4 lakh and include top-selling models, the Maruti Alto. PTI Mini car segment cars are priced at Rs 3-4 lakh and include top-selling models, the Maruti Alto. PTI
SummaryHonda is also working on a mini car, smaller than the Brio, that could take on the Alto.

told FE the focus on entry-level cars has been prompted by the fact that this segment could supplement manufacturers’ volumes.

“Any carmaker hoping for market share in India cannot afford to miss the mini car segment. Most first-time buyers start with a mini cars, so it is always a good idea to start building a relationship and nurture that as a customer upgrades,” he said.

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