a unique service called “you name it and we have it”, but at an extra cost.
While business may be booming, running an establishment at ungodly hours has its pitfalls too. This holds true for cities like Delhi and Gurgaon, which are known for their high crime rates, and have a huge presence of touts, police checkpoints and patrolling teams. “Usually, we don’t take more than 35 minutes. But on Fridays and Saturdays, this can extend up to one-and-a-half hours. So, we keep our customers informed,” says Arjun Sethi, who started Midnight Munchies in south Delhi in November last year.
Midnight Munchies’ menu comprises food ranging from Italian to continental. It recently incorporated a few Indian dishes, and is looking to increase the number of items—without compromising on the quality of food and packaging. Currently, the start-up is delivering anything between 30 and 50 orders per night and is looking to expand to other parts of NCR by end of the year.
One of the biggest hurdles these midnight delivery firms have to encounter is getting decent people to work during those unearthly hours. However, the start-ups are hopeful that as the business gets more publicity, they will get more people to work. “Getting good staff to work at hours that they have usually never heard of is a big task. It’s hard to make them believe in our idea. But once they do, the sky is the limit,” says Sethi of Midnight Munchies.
Some have even witnessed incidents of robbery while delivering orders. Negi of Batman Delivers says, “Recently, we saw two stray incidents in which our food items were forcibly taken away from the delivery boys and the customers refused to pay.” However, he adds, “Though we have filed police complaints, these are part and parcel of the game.” Meanwhile, Midnight Sutra is planning to set up GPS devices on its bikes so that it can track its delivery boys and ensure their safety.
AT YOUR SERVICE
Timings: 11.30 pm to 4 am
Product portfolio: Food, beverages, essential items
* Batman Delivers
Timings: 9 pm to 5 am
Product portfolio: Food, beverages, cigarettes, essential items www.batmandelivers.com