Micromax on Monday launched its first phones powered by Microsoft’s Windows Phone operating system. The 5-inch Micromax Canvas Win has been priced at Rs 9,500 and the 4-inch device will be priced at Rs 6,500 making this the most affordable Windows Phone device in the market. Micromax, now the 10th largest smartphone manufacturer in the world, could give Microsoft the kind of volumes that Lumia devices have not be able to achieve despite the popularity.
Sanjay Kapoor, executive chairman of Micromax, said they are a company that understands the market better and can translate that to their products. "It is time we offered a new operating system and we are the first indian brand to offer a product running on the new windows phone 8.1 OS," he said, calling it the next phase of their journey.
Microsoft India chairman Bhaskar Pramanik says he thinks it is a great partnership because Micromax will leverage the Qualcomm reference designs to bring products at the best price points. "We believe this ushers in a new world of choice for Indian consumers," he added.
Dr Avneesh Agrawal of Qualcomm India said he is confident that this partnership will help make Windows Phone a big success in India.
The phone is powered by a 1.2GHz Qualcomm Snapdragon 200 processor and has 1GB RAM and 8GB internal memory. The phone has an 8MP rear camera and 2000 mAh battery.