Mercedes-Benz admits it made mistakes in India
Admitting that it had made mistakes in not recognising the potential of the lower luxury car segment in India, German auto major Mercedes Benz today said it aims to recapture the number one position by 2015-16 by bringing in new suitable products for the market.
The company, which has already launched the petrol version of its smaller car B-class, will be launching the diesel version of the car.
This will be along with another entry level luxury car A-Class in the first half of next year, to be followed by the new E-Class later.
It has, however, decided to go slow on plans to assemble the B-Class in India.
Moreover, many of the 13 brand new products that the company has announced to launch globally by 2015 will also be finding their way to the Indian market.
"We want to be the number one again in India by 2015-16. We do not have vehicles in certain segment of the luxury market in India right now. Perhaps, we made a mistake in not recognising it and reacted slowly to bring smaller vehicles in India," Daimler AG Vice President Sales (Mercedes Benz Cars) Matthias Luhrs told reporters here.
When asked how the company planned to beat rivals like BMW and Audi, which is also gunning for the top spot, he said the company had been lacking in the smaller products segment and that was being rectified.
"Starting with the B-Class, we have started addressing that issue. Next year we will have the A-Class in India (both in diesel
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